Dorado Swim Academy Case Study

This case study outlines how Dorado Swim Academy partnered with Underwater Marketing to transform its enrollment and communications processes. In just four weeks the academy achieved an 83.3% conversion rate and captured 71% of the local market share.

Challenge

Prior to working with Underwater Marketing, Dorado struggled with inconsistent lead generation and lacked time to follow up on inquiries. The owner often handled coaching and administrative tasks simultaneously, leaving little capacity for systematic marketing.

Solution

The Underwater Marketing team implemented an automated lead‑generation system and provided an onboarding specialist to manage inquiries. Together they developed an “Owner Liberation” strategy that freed Dorado’s coach from sales duties so she could focus on coaching.

Implementation

During the first two weeks the team set up digital advertising campaigns, built a streamlined lead pipeline and scheduled consultations. In the final two weeks they optimized ad spend, refined messaging and scaled outreach to maximise performance.

Results

The results were remarkable: Dorado converted more than four‑fifths of its prospects into paying clients, achieving an 83.3% conversion rate. The campaign also helped the academy capture 71% of the local market, becoming the dominant swim school in its region. This growth occurred within just four weeks of implementation.

Key Success Factors

Several factors contributed to this success: focusing on high‑quality prospects, providing professional sales support, leveraging local market expertise, and implementing systematic follow‑ups to ensure no lead slipped through the cracks.

Conclusion

Dorado Swim Academy’s partnership with Underwater Marketing demonstrates how a tailored CRM and communications platform can dramatically improve enrollment and free up valuable coaching time. By automating lead capture and follow‑up, the academy not only grew its membership but also gained a sustainable marketing system for continued success.

Note: The percentages and insights shared in this case study are based on internal reports from Dorado Swim Academy and Underwater Marketing.