A: Underwater Marketing is an all-in-one software platform designed for swim teams and sports programs. It combines a CRM database, mass SMS/email communication tools, online registration forms, and automated onboarding sequences. Essentially, it handles the administrative side of running a swim program so coaches and staff can save time and avoid manual paperwork.

Q: We already use spreadsheets and group texts – why switch to this? A: Spreadsheets and group texts can only go so far. Underwater Marketing streamlines and automates many tasks that typically eat up your time. Registrations go straight into the system (no manual data entry), and the platform will automatically send reminders and updates to your team. It reduces human error (no more missed swimmers or forgotten follow-ups) and centralizes information. Coaches who switch often find their admin workload drops dramatically, allowing them to focus more on coaching and less on juggling data

A: The automated onboarding is a pre-built sequence of messages. For example, when a new family signs up, the system can immediately send a welcome email or text, then a reminder about the first practice a few days before it starts, and perhaps a checklist of what to bring on the first day. All of this happens without you having to remember to do it – you set it up once and it runs for each new signup. Similarly, you can create automated SMS or email broadcasts for things like weather cancellations: you write the message template, and with one click, send it to all parents or specific groups. It’s all about doing the work once and letting the software handle the repetitive communication.

A: Underwater Marketing is designed with swim teams in mind (hence the name and features tailored to common swim program needs). However, the tools – CRM, communications, online forms, and onboarding workflows – are pretty universal. Other youth sports programs or clubs could absolutely use it. We plan to support any sports organizations that need an easier way to manage their admin tasks. If you have a specific sport or use-case in mind, feel free to contact us to discuss how Underwater Marketing can fit your needs.

A: Getting started is simple. We will set up your team’s account on Underwater Marketing and help import any existing roster data you have. Within a day, you can have your registration form online and your SMS alerts ready. The interface is user-friendly (if you can use basic email or spreadsheets, you can use our platform). Plus, we offer support to guide you through any questions as you get set up. No technical expertise needed – if you know how to send an email, you’ll feel right at home.