Focus on Coaching, Not Admin Work
All‑in‑one CRM, communications and onboarding built specifically for swim teams. Save time, keep families informed and never let a swimmer slip through the cracks.
Get StartedDone‑For‑You Service
We handle the busywork so you don’t have to. Our team sets up and runs everything behind the scenes — you just keep coaching and watch your program grow.
Capture New Families
We instantly collect and organise inquiries from your website, emails and calls so you never miss a lead.
Send Friendly Reminders
Automatic emails and texts greet families, answer questions and remind them about lessons or events.
Book Sessions For You
We schedule evaluations and practices on your calendar without any back‑and‑forth.
Handle Payments
Parents can pay online with ease. Payments are processed and tracked automatically.
Post on Social
We can even schedule and post updates to your social media to keep families engaged.
Key Features
A complete toolkit to run your swim program effortlessly
AI Automations
Integrate AI into your program with custom automations that act as your very own employee. Our AI automations answer inquiries, schedule evaluations and follow up with prospects so you can focus on coaching.
All‑in‑One CRM
Centralize athlete and parent information in one place, track attendance and manage progress with ease.
Online Registration
Let families sign up for programs, meets and events online. Automate payment collection and streamline onboarding.
Automated Messaging
Send SMS and email updates automatically for schedule changes, results and reminders to keep everyone informed.
How Our AI Automations Work
See how our intelligent workflows handle inquiries, scheduling and follow‑ups effortlessly.
Capture
New inquiries are captured from web forms, emails and phone calls and funnelled into your CRM automatically.
AI Assistant
Our AI triages messages, answers common questions and gathers the details you need to qualify each prospect.
Schedule
Qualified leads are automatically scheduled for evaluations or consultations, syncing with your calendar.
Follow Up
Timely follow‑ups and reminders ensure no one slips through the cracks, keeping families engaged and informed.
Resources
Learn more about marketing automation and swim team management.
How AI is Transforming Swim Coaching
Discover the latest advances in artificial intelligence and how they’re revolutionising coaching, training and administration for youth sports.
Top CRM Tips for Swim Teams
Explore best practices for organising swimmer information, tracking progress and communicating effectively with parents.
The Future of Youth Sports Marketing
A forward‑looking guide to modern marketing strategies that drive engagement and growth for athletic programs.
Case Study
Discover how Underwater Marketing helped Dorado Swim Academy achieve an 83.3% conversion rate and capture 71% of the local market share in just four weeks. By focusing on high‑quality prospects and automating follow‑up, Dorado dominated its market while freeing coaches to focus on training.
What Clients Are Saying
“Working with Underwater Marketing has been a game changer for our swim school. We achieved an 83% conversion rate and reclaimed hours each week thanks to their automated follow‑ups and AI‑assisted processes.”
Frequently Asked Questions
What is Underwater Marketing exactly?
Underwater Marketing is a powerful software suite designed for swim programs. It combines CRM, registration, communication and onboarding tools so you can manage your team in one place.
We already use spreadsheets and group texts – why switch to this?
Managing data across spreadsheets and group texts is prone to errors and takes time. Underwater Marketing automates routine tasks, keeps your data organized and ensures families receive timely updates without the manual work.
How do the automated onboarding and communications work?
Once a swimmer registers, our platform triggers a series of welcome messages, tasks and reminders. You can customize the sequence, and messages go out via email or SMS automatically.
Is Underwater Marketing only for swim teams?
While we’re built for swim teams, other youth sports can benefit too. If you manage a team and need better organization, communication and onboarding, Underwater Marketing can help.
What does it take to get started?
Getting started is simple. Reach out to us through the contact form below and we’ll set up a demo and onboarding session to get your team up and running quickly.
How does the AI employee work?
Our AI employee uses pre‑built workflows to triage inquiries, send automated responses and schedule consultations. It learns from your interactions and data to handle repetitive tasks so you can focus on coaching while still providing a personal touch when needed.
Is my data secure?
We take security seriously. Underwater Marketing uses industry‑standard encryption, secure hosting and regular security audits to protect your information from unauthorized access or disclosure.
Schedule a Demo
Ready to see Underwater Marketing in action? Book a free demo or consultation and discover how our platform can transform your program. Fill out the form below and we’ll be in touch to schedule a time that works for you.